We embrace calculated risk
with thoughtful abandon.


At Rabbit Hole Ventures, we embrace calculated risk with thoughtful abandon. We are an entrepreneurial company that creates or partners on projects designed to support economic development in northeast Indiana. We work to strengthen industries, attract and retain top talent, create jobs, support entrepreneurs, and build communities. Basically, we exist to create fundamental, positive change for residents of northeast Indiana and beyond. Please join us and take the leap through the rabbit hole. See you on the other side!

What We Do

Whether you are pondering taking on a new venture and don’t know where to start, researching its feasibility, creating a strategy for implementation, or finding the right team to lead the charge, we can help you each step of the way.

We have a breadth of experience to bring to your project. We offer:

Business development
Business management 
Business planning
Brand creation, launch & management
Budget & financial management
Community organizing
Consumer insight research
Copywriting and editing
Cross-functional team management
Customer experience design
Event production
Marketing, PR & advertising
Meeting & workshop facilitation
Organizational development
Program, project & client management
Strategic planning
Thought leadership management
Website development


Abbott Laboratories
American Automobile Association (AAA)
American Heart Association
Banana Republic
Big Think Studios
Bristol-Myers Squibb
Charles Schwab
Dell Computers
Dolores Park Works
Eli Lilly
FedEx Services
Girl Scouts of the Bay Area

La Casa de las Madres
Memphis Healthy Churches
Mission Community Council
Northeast Indiana Regional Partnership
One Call Club for Seniors
Rainforest Action Network
Satellite Healthcare
Skyy Vodka
The Okizu Foundation
Wolfgang Puck


Rabbit Hole Ventures was started by founder, Crystal Vann Wallstrom in
San Francisco, CA in 2008 after the stock market crashed. Crystal lived through the dotcom bust, the housing bubble boom and bust, the Bay Area’s rebirth, tech industry growth, and yet another deep dive into gentrification. She understands the best of San Francisco is balanced by its worst.

Crystal brings the experiences gained from the bold, savvy, diverse, entrepreneurial, and international city, as well as the lessons learned from its gentrification, crime, homelessness, and skyrocketing housing prices to her work. She is passionate about making Fort Wayne and the region the best it can be.

During her 15 years in San Francisco, she worked for top creative agencies including the global brand consulting firm Landor Associates, international award winning and strategic design firm Cahan & Associates, and verbal design agency Zenmark. She brings her years of experience in client and project management, business and brand strategy, marketing, event planning, and operations to Fort Wayne, Indiana—the new home that has captured her heart.

She holds a Bachelor of Arts in English from the Northeastern State University and a Master’s in Nonprofit Administration from the University of San Francisco.